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If you want to be in the loop, you are in the right place. Learn about our latest products and products-to-be. Get to know more about the athletes and ambassadors that represent the brand – their advice, struggles, and greatest feats. Discover nutrition tips, tricks of the trade and more.

Routine Reset: Successful Goal Setting with Robert Paylor
When developing new habits, challenges are guaranteed. To overcome these challenges, we have to answer one question: “Why?” Read the rest
Pro Tips on Rest and Recovery to Help you Perform at Your Best
NBA Performance Coach Ben Kenyon talks through the benefits of rest and recovery and its positive impact on athletic performance. Read the rest
Your Go-To Home Workout Guide with Antwun Baker
No gym? No equipment? No problem! Workout safely from home with this guide from fitness trainer and Hive athlete Antwun Baker Read the rest
Honey Stinger Partners with Ultimate Sports Association
We are proud to announce our multi-year partnership with the Ultimate Sports Association and their John Muir Health Ultimate Fieldhouse. Read the rest
The Perfect Stocking Stuffer Surprise for Your Favorite Athletes
Show your favorite athlete a little extra love this holiday season with this one-stop-shop stocking stuffer guide for athletes. Read the rest