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If you want to be in the loop, you are in the right place. Learn about our latest products and products-to-be. Get to know more about the athletes and ambassadors that represent the brand – their advice, struggles, and greatest feats. Discover nutrition tips, tricks of the trade and more.

10 Small Steps to Help You Achieve Big Goals
Professional runner and Hive Platinum athlete Jared Ward shares 10 things you can implement into your every day life to help you stay on track and achieve the big goals you've set for yourself.  Photo: Rich Vintage Photography Read the rest
Meet Hive Athlete and Freestyle Wrestler Katherine Shai
We checked in with Hive Athlete and Freestyle Wrestler Katherine Shai to learn more about her Olympic dreams, how she balances motherhood and professional athletics, and how she has cultivated a strong support system. Photo: Tony Rotundo Read the rest
10 Strategies to Build Your Mental Strength
Got nerves? Well, you are not alone. Hive Gold athlete and Team USA wrestler Jenna Burkert shares how she builds her mental strength to tackle challenges from every day life to opponents on the mat. Read the rest
Completing, Promoting and Protecting the CDT
The Continental Divide Trail Coalition shares about their role in preserving one of the most important trail systems in the world. Photo: Sarah Dramis Read the rest
Hive Athletes Ready to Sting at the U.S. Olympic Marathon Trials
Jared Ward leads strong contingent of more than 50 Hive athlete program members set to compete in Atlanta. Read the rest