our blog

the buzz

If you want to be in the loop, you are in the right place. Learn about our latest products and products-to-be. Get to know more about the athletes and ambassadors that represent the brand – their advice, struggles, and greatest feats. Discover nutrition tips, tricks of the trade and more.

Honey Stinger Adds New Hive Athlete Jared Ward
The highly-decorated American runner and Olympic Marathoner becomes first-ever “Hive Platinum” athlete for Honey Stinger. Photo: Jason Suarez Read the rest
Get to Know Trek CX Collective Athletes, Travis and Julie
Get to know Travis and Julie Saeler, members of the Trek CX Collective team. Travis and Julie share how they got into the sport of cycling, and what keeps them going. Read the rest
A Guide to Eating Right For Athletic Performance
University of Southern California's Director of Sports Nutrition, Becci Twombley shares secrets on eating right for athletic performance. Read the rest
The Anatomy of a Hive
Find out what’s really going on inside a beehive. Read the rest
Announcing 2019-2020 Collegiate Partnerships
New multi-year contracts with USC and Penn State highlight a robust list of collegiate partnerships for the brand. Read the rest