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If you want to be in the loop, you are in the right place. Learn about our latest products and products-to-be. Get to know more about the athletes and ambassadors that represent the brand – their advice, struggles, and greatest feats. Discover nutrition tips, tricks of the trade and more.

How Jared Ward Gets ‘Dialed In’ for Olympic Trails
Olympic hopeful and Hive Platinum marathoner Jared Ward shares how he's dialed in every aspect of his training as he prepares to compete for his spot in the 2020 USA Olympic Team.  Read the rest
Meet Nordic Combined Skier Tara Geraghty-Moats
Hive Athlete and USA Nordic Combined National Team Member Tara Geraghty-Moats shares her passions and her what drives her to compete. Read the rest
2020 Hive Gold Roster Grows to 21 Athletes
We're excited to announce the 2020 Hive Gold roster. In it's 2nd year, the athlete sponsorship program has grown to 21 athletes, adding athletes like trail runner Andy Wacker, javelin thrower Kara Winger, and many more. Read the rest
3 Secrets to Cold Weather Training
Hive Gold athlete Adam Loomis shares his hard earned secrets to how you can continue to enjoy your training in cold weather Read the rest
Helping Spartan Athletes Conquer the Obstacles
We're excited to announce our sponsorships of the 2020 US race series and world champion Nicole Mericle. Read the rest