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If you want to be in the loop, you are in the right place. Learn about our latest products and products-to-be. Get to know more about the athletes and ambassadors that represent the brand – their advice, struggles, and greatest feats. Discover nutrition tips, tricks of the trade and more.

A Backcountry Skier’s Guide to Staying Fueled
Preparation is everything! Before you go out and explore, "Know Before You Go!" Read the rest
Honey Stinger Adds TCS New York City Marathon and More to Partnered Events
Honey Stinger adds New York Road Runners as a major partner to be their Official Energy Gel Sponsor. Honey Stinger's gels will be featured at a number of NYRR races including the TCS New York City Marathon and the Five-Borough Series. Read the rest
Two is Better Than One: The Perks of Having a Fitness Buddy
For the last six years, Ashley and Katie have been running partners. But, they live in different cities. Find out how they manage keeping each other on track and why they find having a fitness buddy helps them improve as athletes. Read the rest
Honey Stinger Appoints New V.P. of Sales
Honey Stinger names Kelly Knowles as the new V.P. of sales. Kelly brings a wealth of knowledge and experience to the Honey Stinger team. Read the rest
Announcing Hive Gold Program for 2019
Stacked with top competitors across a variety of disciplines from ultra running to kayaking to wrestling, meet the squad! Read the rest