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If you want to be in the loop, you are in the right place. Learn about our latest products and products-to-be. Get to know more about the athletes and ambassadors that represent the brand – their advice, struggles, and greatest feats. Discover nutrition tips, tricks of the trade and more.

A Quiet Racing Season Opens Up New Challenges for Nicole Mericle
With races canceled in 2020, professional OCR athlete Nicole Mericle tackled the art of road biking, a new challenge for her. Read the rest
Upping Our Recovery Game with the New Cracker Bar
The everyday favorite gets an upgrade. The new Cracker Bar features added plant protein and double the filling. Read the rest
The Art of Slowing Down and Finding Yourself with Heather Diaz
Heather feels the most at home while she's hiking and in the outdoors. She shares her trail secrets and encourages you to give hiking a try. Read the rest
Nothing down about it: Inclusion for athletes with disabilities
Hive athlete Siobhan advocates for more opportunity for athletes with disabilities and shares how you can help move inclusion forward. Read the rest
Amazing Things Will Happen: Running wisdom with Krystal Roxas
After a rough year, Krystal turned to running and never looked back. Krystal shares how running has helped her stay physically and mentally healthy. Read the rest