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If you want to be in the loop, you are in the right place. Learn about our latest products and products-to-be. Get to know more about the athletes and ambassadors that represent the brand – their advice, struggles, and greatest feats. Discover nutrition tips, tricks of the trade and more.

5 Ways Caffeine Benefits Physical Performance
Caffeine gives you a mental boost, a physical edge and helps recovery. Sports dietitian Kelly Jones shares the benefits of caffeine for athletes. Read the rest
The Why Behind Caffeine and Exercise
Why caffeine and fitness? Sports dietician Kelly Jones gives an in depth look into the science behind caffeine its benefits with exercise. Read the rest
Elevating Fueling for Athletes with New PLUS+ Performance Chews
We are excited to announce the release of our brand new PLUS+ Performance Chews. With 75mg of caffeine and electrolytes, they are for when you need more. Read the rest
Fueling Your Fitness Routine During Social Distancing
How to stay fit and sane during social distancing? Try these tips to help you dress up, show up, and fuel up for fitness during social distancing. Read the rest
Training Tips From Nell Rojas to Help You Crush A Marathon
Top 10 Marathon Olympic Trials finisher and Hive Gold athlete Nell Roajs shares her hard earned training tips to help you crush your next marathon. Read the rest