our blog

the buzz

If you want to be in the loop, you are in the right place. Learn about our latest products and products-to-be. Get to know more about the athletes and ambassadors that represent the brand – their advice, struggles, and greatest feats. Discover nutrition tips, tricks of the trade and more.

What Exactly is Enduro?
Are you an avid mountain biker yet wonder “what is enduro?” Fear not, you are not alone. We sat down with Honey Stinger Bontrager Mountain Bike Team rider Cooper Ott to get the low-down. Read the rest
Get to know Caleb Swartz
Take a few minutes to hang out with Trek Cyclocross Collective racer Caleb Swartz. Read the rest
Get to know Siobhan Pritchard
Siobhan tells us about her most recent race, Run Rabbit Run, in Steamboat Springs, Colorado. Read the rest
NEW Kids’ Gluten Free Organic Waffles
We are excited to introduce an all-new line of Kids’ Gluten Free Organic Waffles. The late summer launch of the Kids’ Gluten Free Waffles coincides with the start of school, as the new waffles are an ideal back-to-school snack for the busy, active child. Read the rest
7th Annual Steamboat Stinger Results
Athletes from across the country headed to Steamboat Springs Aug. 12-13 for the two-day, 7th annual Steamboat Stinger. Read the rest