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If you want to be in the loop, you are in the right place. Learn about our latest products and products-to-be. Get to know more about the athletes and ambassadors that represent the brand – their advice, struggles, and greatest feats. Discover nutrition tips, tricks of the trade and more.

Honey Stinger Earns Statewide Philanthropy Award
Brand celebrates longstanding tradition of giving back to Steamboat community. Read the rest
Managing Diabetes as a Competitive Paddler
As a Type 1 diabetic, Hive Gold athlete Sage Donnelly shares what it's like managing diabetes as a competitive kayaker and stand up paddle boarder. Read the rest
Get to Know Hive Athlete Dana Robertson Halter
We caught up with Hive athlete and triathlete, Dana Robertson Halter, to learn what drives her to compete, how her attitude about racing has changed over the years, and how she puts her positive energy out into the world. Read the rest
Honey Stinger Adds New Hive Athlete Jared Ward
The highly-decorated American runner and Olympic Marathoner becomes first-ever “Hive Platinum” athlete for Honey Stinger. Photo: Jason Suarez Read the rest
Get to Know Trek CX Collective Athletes, Travis and Julie
Get to know Travis and Julie Saeler, members of the Trek CX Collective team. Travis and Julie share how they got into the sport of cycling, and what keeps them going. Read the rest