Company News

Honey Stinger Becomes the Official Energy Gel Partner of the Motiv Race Series

We are excited to announce a nationwide multi-year partnership with Motiv Group.  As the official energy gel partner of the Motiv race series, we will feature a variety of flavors from our award-winning Energy Gel lineup at Motiv’s iconic running events across the country. The partnership will run from 2019 – 2020.

Partnered events include:
• Surf City Marathon
Shamrock Run Portland
• Love Run Philadelphia Half Marathon
Rutgers Half Marathon
Destination: Santa Barbara
Destination: Napa to Sonoma
New Jersey State Triathlon
Surf City 10-Miler
JetBlue Long Beach Marathon
Destination: Healdsburg
Golden Gate Half Marathon & 5K
Holiday Half Marathon

“Honey Stinger will be a great partner and addition to our iconic running events,” said Sam Renouf, CEO of Motiv Group. “We are excited to offer our athletes the opportunity to try some new nutritional products through our relationship with Honey Stinger.”

During each event fitness expo, on-course and after-race festival, participants will be able to enjoy a variety of both the Classic and Organic Energy Gels from our broad range of wholesome, honey-based nutritional products.

“We are honored to partner with Motiv Group as an official nutrition sponsor for their series of races through 2020,” said Rich Hager, Co-Owner of Honey Stinger. “Our Energy Gels will help give participating runners the sustained energy boost they need to power to the finish and reach new levels.”

About Motiv Sports

Motiv Sports is an experience company, focused on active lifestyle and entertainment by delivering authentic and immersive events. Motiv has created an insight engagement platform that uses the medium of mass participation experiences to connect brands with enthusiasts and communities. Founded in 2015, Motiv Sports is headquartered in Denver, CO, with offices across US, Australia and the UK. With decades of experience in the sports and entertainment events industry, the company is continually refining event platforms while exploring unique partnerships and opportunities to further enhance the consumer experience. The Motiv Sport’s platform currently consists of several vertical industries in the Endurance sports and Festival space. A belief in better is the root of all motivation. That’s what Motiv Sports is all about. Learn more at